The 40° Solution was to understand our clients’ vision, and breathe life into it by creating a website that resembled the experience of men’s yoga. Masculine images, clean layout, and slick movement between pages contributed to the experience, balancing athleticism and grace in a visual way that mimics the sport itself. So we  came up with a concept, by understanding what our client wanted to do with their product, and then we designed an experience around their vision.